What is the psychology of money and how can it affect your business?

Before you think the psychology of money or money mindset is some woo woo term you’ve heard being thrown around on Instagram, hear us out. 

This isn’t just about budgeting or saving; it’s about how our thoughts and feelings about money influence our actions.

This is especially important for business owners. In this blog, we’ll explore what money mindset is, how it affects your financial decisions and your business, and give you tips on how to develop a healthier attitude towards money.

Understanding the psychology of money

We’ve all been learning habits and behaviours since we were kids. Learning and absorbing money-related beliefs and attitudes is no different. 

These beliefs, whether we’re aware of them or not, influence how we handle our finances. The psychology of money and money mindset is a real force that shapes our financial decisions and habits and behaviours with money. 

When you start to understand all of the above, you can be aware of, and have a plan to work on your beliefs around money that might have been holding you back financially in your business.

An investment in knowledge pays the best interest.

Benjamin Franklin

Let’s see what money mindset is, how it influences your financial behaviour, and provide actionable tips on how to cultivate a positive money mindset.

Understanding Money Mindset

Your psychology of money forms your money mindset – a collection of beliefs, attitudes, and thoughts you have about money. It’s shaped by your upbringing, experiences, and cultural influences. Money mindset usually falls into two types:

  1. Abundance Mindset: People with an abundance mindset believe opportunities to earn and grow wealth are limitless. They embrace financial challenges as learning experiences and tend to take calculated risks.

2. Scarcity Mindset: Those with a scarcity mindset worry about running out of money. They may avoid financial risks, hoard resources, and resist spending, even when it’s necessary for personal or business growth.

How the psychology of money and your money mindset affects your business finances


Your money mindset shapes how you make financial decisions. People with an abundance mindset are more likely to invest, take calculated risks, and seek opportunities for growth. On the other hand, individuals with a scarcity mindset might avoid investments and miss out on potentially profitable ventures.

Financial Habits:

Your mindset affects your spending and saving habits. Those with an abundance mindset are more likely to prioritise saving and investing, while individuals with a scarcity mindset may struggle to spend large amounts even where it could be a smart investment

Business Management:

A business owner’s money mindset can significantly impact their business strategies. An abundance mindset can lead to innovative thinking, strategic investments, and a willingness to adapt to changing market conditions. A scarcity mindset may hinder growth and innovation due to a fear of financial loss.

Building a positive money mindset

Improving your money mindset and understanding your behaviours with money can lead to financial success and personal growth. Besides the two behaviours above, once you understand it you can take a deeper look at why you do things the way you do. For example, do you pay invoices instantly rather than close to the due date because you don’t want to put others out? How does this affect your own cash flow?

Here are some actionable steps to cultivate a positive money mindset:

  1. Self-Awareness: Start by identifying your current money mindset. be aware of any limiting beliefs or negative thoughts you may hold about money.

Here are some limiting belief examples:

I’m just not good with money so there’s no point trying to learn about it 

I’ll never be able to make as much money as them. I’m not as talented or lucky as they are.

I can’t pay myself when there are invoices due.

2. Challenge limiting Beliefs: Once you identify your beliefs, you can challenge and reframe them. Replace them with thoughts and actions that support financial growth 

3. Education and focus: Learn methods to manage your business and personal finances. We’re all different so be open to finding a method that works for you. Stay mindful of your financial goals and regularly assess your progress.

4. Get expert advice: Consider consulting a financial professional who can provide guidance and support.

5. Read up: There are several books and resources that can help you develop a positive money mindset. Here are some recommendations:

  • “Mindset: The New Psychology of Success” by Carol S. Dweck
  • “Rich Dad Poor Dad” by Robert Kiyosaki
  • “The Millionaire Mind” by Thomas J. Stanley
  • “Profit First” by Mike Michalowicz

When it comes to behaviours with money and effective financial management, Mike Michalowicz’s book “Profit First” offers a unique approach. It encourages individuals and businesses to prioritise profit by allocating a portion of their income to different bank accounts with a specific purpose. This system promotes a behaviour shift.

By using a profit planning or cash management system like this, you can create a structure that helps override your own psychology of money. A practical approach like this can be a valuable part of your financial strategy, aligning with the goals of both personal financial success and business growth.

We’re always happy to help – let us know if you have any questions!

Like this article?

Share on Facebook
Share on LinkedIn
Share on Pinterest

you may also like...

Contact Us

Ready to take your books and business to smooth operator level? Smart choice!

Contact Us

Ready to take your books and business to smooth operator level? Smart choice!

Contact Us

Ready to take your books and business to smooth operator level? Smart choice!

Contact Us

Ready to take your books and business to smooth operator level? Smart choice!